Finding modest fashion brands is a challenge but finding modest comfortable sportswear for ladies is as hard as finding a needle in a haystack!
This is because, most of the time, sportswear for women mostly offers shorts, crop tops, sports bras and maybe sweaters. While these pieces are very comfortable to exercise in, women who choose to wear more covered-up clothes are left with very little options.
This is ironically more common for middle eastern women, who find a market full of pieces that they don’t like to wear, even in their home countries.
With this in mind, the Jordanian brand RB Fashion kicked things off in 2019. The idea was born by two sisters; Rawan and Bayan, and later on, their brother Abdel Latif joined the team.
Modest sportswear for muslim women
Their unique approach to feminine activewear was through a survey between their first customers. By listening to what they had to say, they found a gap in the sportswear sector.
Most women had to shop in the males section in order to find clothes that covered up their bodies while still being sweat-proof and comfortable enough to exercise.
There was a huge lack of activewear for muslim women (hijabi and non-hijabi).
RB Fashion chose to spice things up in the sector, offering unique pieces that are not only comfortable, but serve the purpose of being perfect for the middle eastern woman while still allowing enough movement for them to perform any exercise.
Before launching their pieces, they conduct studies with gym-goers, moms, and even professional athletes, so they are 100% sure that the clothes won’t stick to their skin, won’t get wet with sweat, won’t pull up or be uncomfortable while jogging, squatting, or lifting weight.
This way, RB Fashion clothes guarantee women’s workout won’t be interrupted by their clothes!
RB Fashion caters for all women
Even though muslim women were the main group focus when designing their pieces, their clothes are available for every woman that wants versatile sportswear.
For example, their hoodies are designed for squatting and running, they won’t bother you while doing those exercises, but they also double-up as hijabs! So if a girl chooses to use the hood, she will have a hijab that won’t move on her head while she’s doing these exercises.
Visit their website: https://rbfashionme.com/
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